Market Brief · by Aidan Sowa · October 5, 2026
Why Does the North Naples Sold Median Jump When Homes Still Sell Below Asking? Reading the Seasonal Homes, the Cost Burden and the Dated Realtor.com Page
Reading the Seasonal Homes, the Cost Burden and the Dated Realtor.com Page for North Naples, FL, with each source dated and its limits noted, for owners weighing a listing against a direct sale.

Why does the North Naples sold median jump when homes still sell below asking? Redfin's page for the postal area that includes North Naples, covering the three months ending August 2026, shows a median sale price of $867,125, up 39.9% in a year, while the average home sells for about 7% below list and 8 on a 100-point compete score means multiple offers are rare. A sold median that rises nearly forty percent next to weak demand signs is flagged here as a mix effect, not a price gain.
The Census shows a part-time place. Of 18,431 housing units, 5,293, or 28.7%, are vacant, and 4,127 of them, or 22.4% of all units, are held for seasonal, recreational or occasional use. Of 13,138 occupied homes, 10,086, or 76.8%, are owned and 3,052, or 23.2%, are rented. Half of the 25,630 residents, 12,858, are 65 or older.
Maison Off-Market speaks only to sellers, and this brief is for an owner in North Naples. Every figure is dated and linked, every ratio is computed here from the published figures, and where a source is dated, conflicting or implausible the brief says so. Nothing here says that a private sale always beats a public listing.
Key Findings
- Redfin's page, covering the three months ending August 2026, shows a median sale price of $867,125, up 39.9%, a median sale price per square foot of $349, up 7.7%, 165 homes sold in August, up from 153, a median of 99 days on the market against 125, a sale-to-list ratio of 93.2%, down 0.075 points, 3.1% of homes sold above list, up 1.8 points, and 27.3% of homes with price drops, down 3.8 points (Redfin, North Naples postal area).
- Realtor.com's page reports key indicators as of March 2026, so it is the oldest of the two and is dated. With changes shown against a year before and three years before, it shows a median listing price of $750,000, up 0.67% and 0.01%, $381 per square foot, down 3.54% and 5.22%, 657 active listings, down 8.84% and up 90.34%, a median of 89 days on the market, up 15.58% and 81.63%, and a median rent of $5,775 a month, down 3.75% on both (Realtor.com, North Naples postal area).
- No Zillow home values page for the postal area could be found. The only Zillow pages returned were for the city, for other postal areas and for single listings, so no Zillow figure is used.
- In the Census postal area, 18,431 housing units were counted, 13,138 occupied, 10,086 by owners and 3,052 by renters, and 5,293 vacant. The median build year is 1999, the median owner value is $579,700, plus or minus $45,496, the median household income is $97,564, plus or minus $9,302, and the median gross rent is $2,366, plus or minus $404.
- The picture is a postal area where the newest page shows a high but unreliable sold median, homes wait more than three months and sell well below asking, and more than a fifth of all housing units are seasonal.
Which North Naples price figure should an owner trust?
Neither the sold median nor the listing median can be trusted alone, and the dates matter. Redfin's median of $867,125 for the three months ending August 2026, up 39.9%, implies about $619,818 a year earlier. A rise of nearly forty percent in a year is out of line with the rest of the evidence: Redfin's own per-foot price is up only 7.7%, Realtor.com's listing median was flat in March 2026, and homes are selling below asking. The likeliest explanation is that more of the larger or higher-priced homes closed in the latest months, which is an inference and not something either page states.
The Realtor.com listing median of $750,000, up 0.67% in a year, implies about $745,008 a year earlier, and up 0.01% in three years implies about $749,925. The Redfin sold median is 15.6% above the Realtor.com listing median, though the pages are about five months apart. Sold prices above asking prices would be unusual in a market where Redfin says the average home sells for about 7% below list, so the two medians are not measuring the same set of homes.
Per-foot prices tell the calmer story. Redfin's $349, up 7.7% in a year, implies about $324 a year earlier. Realtor.com's $381, down 3.54% in a year, implies about $395, and down 5.22% in three years implies about $402. Redfin's figure is 8.4% below the Realtor.com figure, again because the pages cover different months and may count different home types. A per-foot price that is flat or slightly down over three years is a better guide to the market than a sold median up forty percent.
The Census median owner value of $579,700, plus or minus $45,496, averages owners' own estimates over five years, and its margin of error is wide. The Redfin sold median is 49.6% above it, and the Realtor.com listing median is 29.4% above it. The Census value is 5.9 times the median household income of $97,564, plus or minus $9,302. The postal area includes seasonal homes whose owners may live elsewhere, so the income of residents is a loose guide to who buys.
The best guide to a single home is closed sales of similar homes of the same type, in the same part of the postal area, in the last few months, set next to the homes now listed. The postal area includes houses, townhomes, condominiums and apartments, and the whole-area medians blend them.
Owners comparing a listing with a direct offer should keep two questions apart. The first is what the typical home in the postal area sells for, which the pages answer with figures from about $580,000 to $867,000 depending on the source and the measure. The second is what a particular home would bring, which depends on its type, size, age, condition and lot, and only the closed sales of the most similar homes can answer it.
| Source | Figure | What it measures |
|---|---|---|
| Census Reporter | $579,700 | Median owner value, five-year estimate |
| Realtor.com | $750,000, up 0.67% | Median listing price, March 2026 (dated) |
| Redfin | $867,125, up 39.9% | Median sale price, three months to August 2026 (flagged) |
Sources as cited. Ratios and earlier values in this section are computed from the published figures and percentages.
How long do North Naples homes wait, and what do sellers get against asking?
More than three months on the newest page. Redfin shows a median of 99 days on the market against 125 a year before, a fall of 26 days, and says the average home goes pending in around 108 days and hot homes in around 56 days. Realtor.com's March 2026 page shows a median of 89 days, up 15.58% on the year, which implies about 77 days a year earlier, and up 81.63% on three years, which implies about 49 days three years earlier. The newer page shows faster sales than a year before, and the older page slower sales than a year before, so the direction is not settled.
Sales settle well below asking. Redfin puts the sale-to-list ratio at 93.2%, down 0.075 points, and says the average home sells for about 7% below list, while hot homes sell for about 3% below list. Only 3.1% of homes sold above list, up 1.8 points, which implies about 1.3% a year before, and 27.3% of homes had price drops, down 3.8 points, which implies about 31.1% a year before. Realtor.com's page shows a sale-to-list ratio of 95%, with homes selling 5.18% below asking in February 2026. Redfin's compete score is 8 of 100, which it calls not very competitive, and it says multiple offers are rare.
Supply is large next to three years ago. Realtor.com shows 657 active listings, down 8.84% on the year, which implies about 721 a year earlier, and up 90.34% on three years, which implies about 345. That is nearly double the level of three years before. Redfin's page shows 165 homes sold in August, up from 153, which is a rise of 7.8% by arithmetic, where the page shows 7.6%. The small gap is noted and does not change the picture.
Rentals are costly. Realtor.com shows 285 rental properties, unchanged on the year and up 19.52% on three years, which implies about 238 three years earlier. The median rent of $5,775 is down 3.75% on both the year and the three years, which implies about $6,000 a year earlier. Identical changes on two horizons are flagged as suspect. The Census median gross rent of $2,366, plus or minus $404, is 144.1% below the Realtor.com figure, and it counts all rented homes, where Realtor.com counts those listed now.
A market where homes wait more than three months, sell about 7% below list and often cut their price is a market where the first asking price matters less than the price at which homes actually close. A seller who needs to close by a given date can weigh the weeks of carrying costs against a direct offer.
A wait of more than three months is a median, and the spread around it matters to a seller with a fixed date. Some homes sell in weeks, and others sit for many months and then cut their price. The pages report medians and not the spread, so an owner who needs to close by a given date can ask for the days on market of homes sold in the last few months, which gives a better guide to the risk of a long wait than the postal area median.
Sources as cited. Earlier values and differences are computed from the published percentages.
Who lives in North Naples, and how heavy is the cost of housing?
Owners are the majority of those who live there year-round. Of 13,138 occupied homes, 10,086 are owner-occupied, 76.8%, and 3,052 are renter-occupied, 23.2%. Of 18,431 units, 5,293 are vacant, 28.7%, including 258 for rent, 150 for sale only, 25 rented and not yet occupied, 95 sold and not yet occupied, 4,127 for seasonal, recreational or occasional use, 22.4% of all units and 78.0% of vacant units, 155 held for migrant workers, and 483 other vacant units.
Owners have mostly arrived in the last twenty-five years. Of 10,086 owner households, 462 moved in during 2023 or later, 4.6%, 1,565 between 2020 and 2022, 15.5%, 4,634 in the 2010s, 45.9%, 2,521 in the 2000s, 25.0%, 732 in the 1990s, 7.3%, and 172 before 1990, 1.7%. Owners who moved in before 2010 are 34.0%. Renters are newer: of 3,052, 235 moved in during 2023 or later, 7.7%, 1,202 between 2020 and 2022, 39.4%, 1,413 in the 2010s, 46.3%, and 202 earlier, 6.6%.
The population is older than in most places. Of 25,630 people counted, 2,660 are under 18, 10.4%, 933 are 18 to 24, 3.6%, 1,457 are 25 to 34, 5.7%, 1,665 are 35 to 44, 6.5%, 6,057 are 45 to 64, 23.6%, and 12,858 are 65 or older, 50.2%. Owner homes lean to three and four bedrooms: of 10,086, 4,952 have three, 49.1%, 3,155 have two, 31.3%, 1,530 have four, 15.2%, 337 have five or more, 91 have one and 21 have none. Renter homes lean to two bedrooms: of 3,052, 1,666 have two, 54.6%, 793 have one, 26.0%, 378 have three, 186 have four, 29 have none and none have five or more.
Owners carry a real burden, with and without a mortgage. Of 10,086 owners, 4,666 have a mortgage, 46.3%, and 5,420 do not, 53.7%. Among the 4,642 mortgage holders with a computed figure, 2,034 spent 30% or more of income on housing costs, 43.8%, and 744 spent 50% or more, 16.0%. Among the 5,399 owners without a mortgage and with a computed figure, 1,301 spent 30% or more, 24.1%, and 634 spent 50% or more, 11.7%. Housing costs in the Census include property taxes, insurance and association fees, but the table does not break them out, so what drives the share is not shown.
Renters carry the heaviest burden. Of 3,052 renters, 2,540 with a computed figure, 1,777 spent 30% or more of income on rent, 70.0%, and 1,006 spent 50% or more, 39.6%. A further 512 renters, 16.8%, have no computed figure, and the rent estimate carries a wide margin of error. Even so, about seven renter households in ten are above the 30% mark. An owner who rents out a home is dealing with tenants who are often stretched, which matters to anyone comparing a rental income with a sale.
Source: U.S. Census Bureau, American Community Survey 2020-2024 five-year estimates, tables B01001, B25003, B25004, B25038, B25042, B25070 and B25091, via Census Reporter. Shares are computed here.
How old is the North Naples stock, and why do seasonal homes matter?
Most of it is from the 1990s and 2000s. Of 18,431 units, 16, or 0.1%, were built before 1940, 7, or 0.0%, in the 1940s, 24, or 0.1%, in the 1950s, 170, or 0.9%, in the 1960s, 1,099, or 6.0%, in the 1970s, and 2,863, or 15.5%, in the 1980s. After that, 5,752, or 31.2%, were built in the 1990s, 5,583, or 30.3%, in the 2000s, 2,456, or 13.3%, in the 2010s and 461, or 2.5%, in 2020 or later. The 1990s and 2000s together hold 11,335, or 61.5%.
The building types are mixed. Of 18,431 units, 6,343 are detached, 34.4%, 1,140 are attached, 6.2%, 270 are in two-unit buildings, 1,807 are in buildings of three or four units, 2,617 in buildings of 5 to 9, 2,037 in buildings of 10 to 19, 1,071 in buildings of 20 to 49, 2,107 in buildings of 50 or more, 1,030 are mobile homes, 5.6%, and 9 are boats or recreational vehicles. Buildings of five or more units hold 7,832, or 42.5%, which is more than the detached houses.
Seasonal homes matter to a seller for a plain reason. A postal area where more than a fifth of units are held for seasonal use has fewer year-round neighbors on many streets, a different pattern of sales through the year, and medians that blend very different homes. The sources do not give the months in which sales cluster, so that pattern is a general point and not a finding. A sold median that jumps can reflect which homes closed in the period, and an owner is better served by closed sales of homes of the same type.
A home built in the 1990s or 2000s is twenty to thirty-five years old. Roofs, heating and cooling systems and water heaters may be reaching the ages at which they are commonly replaced, and a buyer's inspector will note each item. The sources do not say which items apply to any home. These are general points and not figures from the sources.
A seller who would rather not have an inspector's list negotiated can choose a private sale, in which a buyer buys the home as it stands. That is the fifth benefit of Maison Off-Market, avoiding inspections and repairs, and it is not a claim that a private sale always yields a higher price. Readers comparing markets can also read the Jacksonville brief and the Palma Ceia brief.
Source: U.S. Census Bureau, American Community Survey 2020-2024 five-year estimates, tables B25004, B25024, B25034 and B25042, via Census Reporter. Shares are computed here.
What should a North Naples owner ask before choosing a listing or a private sale?
Five questions are worth asking. Is my price based on closed sales of homes like mine, of the same type, size and age, and not on one median? How many weeks might a listing take, and how far below the first ask are sales settling? What will inspections and repairs cost me on a home of this age? Who will see the home during showings, and who will hear about the sale? And what date do I need to close, given where I plan to live next?
Fees are simple arithmetic, and no rate is assumed here. Each 1% of a $450,000 sale is $4,500, of a $725,000 sale is $7,250, and of a $1,200,000 sale is $12,000. At 3%, those sales cost $13,500, $21,750 and $36,000, and at 5% they cost $22,500, $36,250 and $60,000. At the Realtor.com listing median of $750,000, 1% is $7,500 and 5% is $37,500. Maison Off-Market does not charge commissions or closing costs.
A private sale has no showings and no neighbors talking about it, which is the first benefit. The second benefit is a closing date the owner can set, which gives time to find a new home. The third is no commission costs, the fourth is no closing costs and the fifth is avoiding inspections and repairs. In a market where homes wait more than three months and sell well below list, an owner may value a sale that does not depend on showings or on a long wait.
A fair comparison puts the commission, the closing costs, the repairs a buyer may ask for, the weeks of carrying costs and the preparation for showings next to the privacy given up. It also puts a realistic listing result, and not the best case, next to a direct offer. With waits of more than three months and sales about 7% below list, both the carrying costs and the likely discount are worth counting.
Maison Off-Market buys luxury homes and estates directly from their owners and speaks only to sellers. It does not say that every private sale beats a listing. An owner who wants to see what a direct purchase would look like, with no public listing and no showings, can use the contact form below and ask for an offer before deciding.
Sources as cited. Fee illustrations are arithmetic only and assume no commission rate.
Methodology and limitations
Each page's date, title and place were read before use. The Redfin page covers the three months ending August 2026 and is the newest, and the Realtor.com page has key indicators as of March 2026 and is the oldest, so its figures are a dated reference. The Redfin sold median, up 39.9% in a year, does not fit the Redfin per-foot price, the Realtor.com listing median or the below-list sales, and is flagged as probably distorted by the mix of homes sold. The Realtor.com rent change of the same size on two horizons is flagged as suspect, and the Redfin sold count change of 7.6% differs slightly from the arithmetic. No Zillow postal-area page was found, so no Zillow figure is used. The Realtor.com neighborhood tables list other places and were not relied on. The Census figures are five-year survey estimates with margins of error, wide for value and rent. Earlier values are computed from published percentages and are approximate. No figure here is a forecast.
Conclusion
The record for North Naples, as far as the pages allow, is a market where homes wait more than three months and sell about 7% below list, where a sold median that is up nearly forty percent cannot be taken at face value, where listings are close to double their level three years before, and where more than a fifth of all housing units are seasonal. For an owner, the practical step is to ask for the closed sales of comparable homes of the same type, compare the cost and risk of a listing with a direct offer, and decide how much of the showing, inspection and timing risk to carry.
Frequently Asked Questions
What is the median home price in North Naples?
Redfin showed a median sale price of $867,125 for the three months ending August 2026, though the figure looks distorted. Realtor.com showed a median listing price of $750,000 for March 2026.
How long do North Naples homes take to sell?
Redfin showed a median of 99 days for the three months ending August 2026, and Realtor.com showed 89 days for March 2026.
Do North Naples homes sell above asking?
Few do. Redfin showed a sale-to-list ratio of 93.2% and 3.1% of homes sold above list.
How many North Naples homes are seasonal?
The Census counts 4,127 of 18,431 housing units in the postal area, 22.4%, as held for seasonal, recreational or occasional use.
Can I sell my North Naples home privately?
Yes. Maison Off-Market buys luxury homes and estates directly from their owners with no showings, flexible closing dates, no commission costs, no closing costs and no inspections or repairs. It does not say a private sale always beats a listing.
Compare your options before committing. Request a written private offer for your property, with no obligation, then weigh it against your listing plan.
Sources
- Redfin, postal area housing market, 2026. Housing Market Trends. https://www.redfin.com/zipcode/34110/housing-market.
- Realtor.com, postal area housing market, 2026. Housing Market Data. https://www.realtor.com/local/market/florida/zipcode-34110.


