Maison Off-Market

Market Brief · by Aidan Sowa · October 5, 2026

Why Do North Naples Homes Take Months to Sell at Flat Prices? Reading the Apartments, the Renters and the Seasonal Homes

Reading the Apartments, the Renters and the Seasonal Homes for North Naples, FL, with each source dated and its limits noted, for owners weighing a listing against a direct sale.

North NaplesFloridaApartmentsRentersSeasonal homesRedfinRealtor.comCensusPrivate sale

Single-story stucco house with a terracotta tile roof and a two-car garage, a paver driveway, a green lawn and palm trees, with water visible behind the house under a blue sky

Why do North Naples homes take months to sell at flat prices? Redfin's page for the postal area that includes North Naples, covering the three months to August 2026, shows a median sale price of $629,728, up 0.8% in a year, a median of 92 days on the market, up 20 days, and a sale-to-list ratio of 94.7%. Only 2.5% of homes sold above list. Realtor.com's page for September 2026 shows a median sold price of $608,500, down 2.25% in a year, a median of 101 days, and a sale-to-list ratio of 95%.

The Census shows a stock unlike most of Florida's single-family suburbs. Of 16,342 housing units, 5,941, or 36.4%, are detached houses, and 7,272, or 44.5%, are in buildings of five or more units. Of 12,356 occupied homes, 4,116, or 33.3%, are rented. A median across so many kinds of home hides the price of any one kind.

Maison Off-Market speaks only to sellers, and this brief is for an owner in North Naples. Every figure is dated and linked, every ratio is computed here from the published figures, and where a source is dated, conflicting or implausible the brief says so. Nothing here says that a private sale always beats a public listing.

Key Findings

  • Redfin's page, for the three months ending August 2026, shows a median sale price of $629,728, up 0.8% from a year before, a median sale price per square foot of $309, down 10.9%, 165 homes sold in August, up 40.7% from 117, and a median of 92 days on the market against 72. The sale-to-list ratio was 94.7%, up 0.2 points, 2.5% of homes sold above list, down 0.92 points, and 30.1% had price drops, down 6.2 points (Redfin, North Naples postal area housing market). The page rates the area not very competitive, with a score of 23 out of 100, and says that multiple offers are rare, that the average home sells for about 5% below list and goes pending in around 93 days, and that hot homes sell for about 2% below list in around 41 days.
  • Realtor.com's page, with key indicators as of September 2026 and changes shown against a month before and a year before, shows a median listing price of $739,000, up 1.17% and 13.90%, a median sold price of $608,500, up 47.52% and down 2.25%, $377 per square foot, down 1.69% and up 4.35%, 261 active listings, down 10% and 14.29%, a median of 101 days on the market, down 1.89% and 9.57%, 272 rental properties, down 2.03% and 20.55%, and a median rent of $5,000, up 8.70% and 19.05% (Realtor.com, North Naples postal area housing market). Its sale-to-list ratio was 95%, with homes selling an average of 4.62% below the asking price, and it calls the market balanced.
  • In the Census postal area, 16,342 housing units were counted, 12,356 occupied, 8,240 by owners and 4,116 by renters, and 3,986 vacant, of which 2,854 are seasonal and 408 are for rent. The median build year is 1998, plus or minus 1, the median owner value is $667,700, plus or minus $45,000, the median household income is $92,259, plus or minus $4,717, and the median gross rent is $2,067, plus or minus $166.
  • No Zillow page for the postal area could be matched. The only Zillow page found was for the city as a whole, which covers a different and much larger area, so no Zillow figure is used.
  • The picture is a slow market with flat prices, sales about 5% below asking, few sales above list, rising asking rents, and a stock that is nearly half apartments and condominiums, with a large renter group and a significant share of seasonal homes.

Which North Naples price figure should an owner trust?

Several, each with its limits. Redfin's median of $629,728, up 0.8%, implies about $624,730 a year earlier, and its $309 per square foot, down 10.9%, implies about $347. Realtor.com's sold median of $608,500, down 2.25% in a year, implies about $622,506 a year earlier, and up 47.52% on the month implies about $412,486 a month earlier. The Redfin median is 3.5% above the Realtor.com sold median, and the two cover different windows, a quarter and a month.

A rise of nearly half in a month is the kind of move that one or two unusually large or small sales produce, and it is flagged here as implausible for a measure of value. Realtor.com's listing median of $739,000, up 1.17% on the month, implies about $730,454 a month earlier, and up 13.90% on the year implies about $648,815. It is 17.4% above the Redfin sold median and 21.4% above the Realtor.com sold median. Asking prices are well above sold prices, which fits a market where homes sell below ask.

Per-foot prices conflict. Redfin's $309, down 10.9% in a year, is 18.0% below Realtor.com's $377, which is up 4.35% in a year, which implies about $361 a year earlier, and down 1.69% on the month, which implies about $383. The Redfin figure is for sales, and the Realtor.com figure may be a listing price per foot, which would explain part of the gap, though the page does not say. Because condominiums and houses differ in size and price per foot, the mix of homes sold moves both.

The Census median owner value of $667,700, plus or minus $45,000, averages owners' own estimates over five years. The Redfin median is 5.7% below it, and the Realtor.com sold median is 8.9% below it. The Census value is 7.2 times the median household income of $92,259, plus or minus $4,717. The gap between estimated values and sold prices is a reminder of the mix of homes in the postal area, though other explanations are possible.

The best guide to a single home is closed sales of similar homes of the same type, in the same part of the postal area, in the last few months. A seller can compare those with the asking prices of homes now listed, and can treat the postal area medians as context only.

Owners comparing a listing with a direct offer should keep two questions apart. The first is what the typical home in the postal area sells for, which the pages answer in a narrow range of roughly $610,000 to $630,000 on the sold medians. The second is what a particular home would bring, which depends on its type, size, age, condition and floor or lot, and only the closed sales of the most similar homes can answer it. A condominium and a detached house in the same postal area can differ by a wide margin.

SourceFigureWhat it measures
Realtor.com$608,500, down 2.25%Median sold price, September 2026
Redfin$629,728, up 0.8%Median sale price, three months to August 2026
Census Reporter$667,700Median owner value, five-year estimate
Realtor.com$739,000, up 13.90%Median listing price, September 2026
Table 1. Published price figures for the postal area that includes North Naples, as dated on each page.

Sources as cited. Ratios and earlier values in this section are computed from the published figures and percentages.

How long do North Naples homes wait, and how far below asking do they sell?

Three months or more. Redfin shows a median of 92 days on the market against 72 a year earlier, a rise of 20 days, and says the average home goes pending in around 93 days and hot homes in around 41 days. Realtor.com shows a median of 101 days, down 1.89% on the month, which implies about 103 days a month earlier, and down 9.57% on the year, which implies about 112 days a year earlier. The two pages move in opposite directions over the year, up 20 days on Redfin and down about 11 days on Realtor.com, and neither explains why.

Homes sell below the asking price. Redfin shows a sale-to-list ratio of 94.7%, up 0.2 points, which implies about 94.5% a year earlier, and says the average home sells for about 5% below list. Only 2.5% of homes sold above list, down 0.92 points, which implies about 3.42% a year earlier, and 30.1% had price drops, down 6.2 points, which implies about 36.3% a year earlier. Realtor.com's ratio is 95%, with homes selling an average of 4.62% below ask in September.

At 94.7%, a home listed at the Realtor.com median of $739,000 would sell about $39,167 below ask, before any commission. At the Realtor.com average discount of 4.62%, the gap is about $34,142. These are arithmetic on the published ratios and not a forecast for any home. Multiple offers are rare, the Redfin page says, so a seller should expect to negotiate.

Supply is large but shrinking. Realtor.com shows 261 active listings, down 10% on the month, which implies about 290 a month earlier, and down 14.29% on the year, which implies about 305 a year earlier. Redfin shows 165 homes sold in August. At those two figures the active listings equal about 1.6 months of August's sales, though the pages measure different periods and the comparison is rough.

Rentals are many but falling. Realtor.com shows 272 rental properties, down 2.03% on the month, which implies about 278, and down 20.55% on the year, which implies about 342. The median rent of $5,000 is up 8.70% on the month, which implies about $4,600, and up 19.05% on the year, which implies about $4,200. The Census median gross rent is $2,067, plus or minus $166, and covers all renters, so the asking rent is 141.9% above it, a gap that reflects asking rents on a limited set of listings against rents paid by existing tenants.

A long wait carries costs that do not appear in the sale price. While a home is listed, the owner pays the usual carrying costs, which may include association dues, taxes and insurance, keeps the home ready for showings and waits for a buyer. A wait of three months or more, with some homes taking much longer than the median, can affect a move that depends on a fixed date. The pages report medians, and an individual home can take far longer.

Sources as cited. Earlier values and differences are computed from the published percentages.

Who lives in North Naples, and how heavy is the cost of housing?

Owners are two in three households, and renters one in three. Of 12,356 occupied homes, 8,240 are owner-occupied, 66.7%, and 4,116 are renter-occupied, 33.3%. Of 16,342 units, 3,986 are vacant, 24.4%, including 408 for rent, 57 rented and not yet occupied, 83 for sale only, 584 other vacant units, and 2,854 seasonal, recreational or occasional use, 17.5% of all units and 71.6% of the vacant ones.

Owners moved in over a long period. Of 8,240 owner households, 206 moved in during 2023 or later, 2.5%, 1,670 between 2020 and 2022, 20.3%, 3,743 in the 2010s, 45.4%, 1,434 in the 2000s, 17.4%, 1,036 in the 1990s, 12.6%, and 151 before 1990, 1.8%. Owners who moved in since 2010 are 68.2%. Renters are newer: of 4,116, 385 moved in during 2023 or later, 9.4%, 1,783 between 2020 and 2022, 43.3%, 1,796 in the 2010s, 43.6%, and 152 earlier, 3.7%.

The population is older. Of 27,273 people counted, 4,888 are under 18, 17.9%, 1,503 are 18 to 24, 5.5%, 1,734 are 25 to 34, 6.4%, 2,829 are 35 to 44, 10.4%, 6,215 are 45 to 64, 22.8%, and 10,104 are 65 or older, 37.0%. Owner homes lean to three bedrooms: of 8,240, 4,268 have three, 51.8%, 1,903 have two, 23.1%, 1,572 have four, 19.1%, 455 have five or more, 24 have one and 18 have none. Renter homes lean to two bedrooms: of 4,116, 1,978 have two, 48.1%, 1,079 have one, 26.2%, 761 have three, 18.5%, and 289 have none.

Owners with a mortgage carry a real burden. Of 8,240 owners, 3,851 have a mortgage, 46.7%, and 4,389 do not, 53.3%. Among the 3,844 mortgage holders with a computed figure, 1,727 spent 30% or more of income on housing costs, 44.9%, and 837 spent 50% or more, 21.8%. Among the 4,341 owners without a mortgage and with a computed figure, 611 spent 30% or more, 14.1%, and 275 spent 50% or more, 6.3%.

Renters carry the heaviest burden. Of 4,116 renters, 4,069 with a computed figure, 2,829 spent 30% or more of income on rent, 69.5%, and 1,712 spent 50% or more, 42.1%. The median household income of $92,259, plus or minus $4,717, covers all households, and the table used here does not split income by tenure.

Bar chart of housing units in the postal area by decade built: none before 1940 or in the 1940s, 9 in the 1950s, 50 in the 1960s, 476 in the 1970s, 1,603 in the 1980s, 7,812 in the 1990s, 4,350 in the 2000s, 1,664 in the 2010s and 378 in 2020 or laterFigure 1. Housing units in the postal area that includes North Naples by decade built. Source: U.S. Census Bureau, American Community Survey 2020-2024 five-year estimates, table B25034.0Before 194001940s91950s501960s4761970s1,6031980s7,8121990s4,3502000s1,6642010s3782020 or later
Figure 1. Housing units in the postal area that includes North Naples by decade built. Source: U.S. Census Bureau, American Community Survey 2020-2024 five-year estimates, table B25034.

Source: U.S. Census Bureau, American Community Survey 2020-2024 five-year estimates, tables B01001, B25003, B25004, B25038, B25042, B25070 and B25091, via Census Reporter. Shares are computed here.

How old is the North Naples stock, and why does the mix of home types matter?

Most of it was built in the 1990s and 2000s. Of 16,342 units, 9, or 0.06%, were built in the 1950s, 50, or 0.3%, in the 1960s, 476, or 2.9%, in the 1970s, and 1,603, or 9.8%, in the 1980s. After that, 7,812, or 47.8%, were built in the 1990s, 4,350, or 26.6%, in the 2000s, 1,664, or 10.2%, in the 2010s and 378, or 2.3%, in 2020 or later. The Census counts none built before 1950. Homes built before 1980 total 535, or 3.3%, and homes built in the 1990s alone are 47.8%.

The building types are varied. Of 16,342 units, 5,941 are detached, 36.4%, 1,387 are attached, 8.5%, 124 are in two-unit buildings, 1,569 are in buildings of three or four units, 9.6%, 2,903 are in buildings of 5 to 9, 1,365 in buildings of 10 to 19, 1,126 in buildings of 20 to 49, 1,878 in buildings of 50 or more, 12 are mobile homes and 37 are boats or recreational vehicles. Buildings of five or more units hold 7,272, or 44.5%.

The mix explains why the price figures disagree. A condominium in a mid-sized building sells for far less than a detached house, and the share of each in a month's sales shifts the median. A seller of a condominium and a seller of a house face different buyers, different costs and different timing, and each should compare the home with others of its own type.

Homes from the 1990s are now about thirty years old. Roofs, windows, heating and cooling systems and plumbing may be near the end of their lives unless they have been replaced, though the sources do not say which items apply to any home. Condominium buyers also look at the association's reserves and any planned assessments. These are general points and not figures from the sources.

A seller who would rather not have an inspector's list negotiated can choose a private sale, in which a buyer buys the home as it stands. That is the fifth benefit of Maison Off-Market, avoiding inspections and repairs, and it is not a claim that a private sale always yields a higher price. Readers comparing markets can also read the Palm Beach Island brief and the Palma Ceia brief.

Source: U.S. Census Bureau, American Community Survey 2020-2024 five-year estimates, tables B25024, B25034 and B25042, via Census Reporter. Shares are computed here.

What should a North Naples owner ask before choosing a listing or a private sale?

Five questions are worth asking. Is my price based on closed sales of homes like mine, of the same type, size and age, and not on one median? How many months might a listing take, and how far below the first ask are sales settling? What will inspections and repairs cost me on a home of this age? Who will see the home during showings, and who will hear about the sale? And what date do I need to close, given where I plan to live next?

Fees are simple arithmetic, and no rate is assumed here. Each 1% of a $450,000 sale is $4,500, of a $725,000 sale is $7,250, and of a $1,200,000 sale is $12,000. At 3%, those sales cost $13,500, $21,750 and $36,000, and at 5% they cost $22,500, $36,250 and $60,000. At the Redfin median of $629,728, 1% is $6,297 and 5% is $31,486. Maison Off-Market does not charge commissions or closing costs.

A private sale has no showings and no neighbors talking about it, which is the first benefit. The second benefit is a closing date the owner can set, which gives time to find a new home. The third is no commission costs, the fourth is no closing costs and the fifth is avoiding inspections and repairs. In a market where homes wait three months or more and sell about 5% below asking, a closing date the owner controls and a sale without showings are worth weighing against a listing.

A fair comparison puts the commission, the closing costs, the repairs a buyer may ask for, the months of carrying costs while a home is listed and the price cuts that may come next to the privacy given up. It also puts a realistic listing result, and not the best case, next to a direct offer. With nearly a third of recent listings cutting their asking price, a realistic result is likely to be below the first ask.

Maison Off-Market buys luxury homes and estates directly from their owners and speaks only to sellers. It does not say that every private sale beats a listing. An owner who wants to see what a direct purchase would look like, with no public listing and no showings, can use the contact form below and ask for an offer before deciding.

Sources as cited. Fee illustrations are arithmetic only and assume no commission rate.

Methodology and limitations

Each page's date, title and place were read before use. The Redfin page covers the three months ending August 2026 and the Realtor.com page has key indicators as of September 2026, so the Redfin page is the older of the two. The Realtor.com sold median rose by nearly half in a month, which is flagged as implausible and not relied on as a trend. The Redfin and Realtor.com figures for days on market move in opposite directions over the year and are reported without a choice between them. The Realtor.com neighborhood tables list other places and were not relied on. The only Zillow page found was for the city as a whole and is not used. The Census figures are five-year survey estimates with margins of error. Earlier values are computed from published percentages and are approximate. No figure here is a forecast.

Conclusion

The record for North Naples, as far as the pages allow, is a slow market with flat prices, waits of three months or more, sales about 5% below asking, few sales above list, and a mixed stock that is nearly half apartments and condominiums. For an owner, the practical step is to ask for the closed sales of comparable homes of the same type, compare the cost and risk of a long listing with a direct offer, and decide how much of the showing, inspection and timing risk to carry.

Frequently Asked Questions

What is the median home price in North Naples?

Redfin showed a median sale price of $629,728 for the three months to August 2026, up 0.8%. Realtor.com showed a median sold price of $608,500 for September 2026 and a median listing price of $739,000.

How long do North Naples homes take to sell?

Redfin showed a median of 92 days for the three months to August 2026, against 72 a year earlier. Realtor.com showed a median of 101 days for September 2026.

Do North Naples homes sell above asking?

Rarely. Redfin showed a sale-to-list ratio of 94.7% and 2.5% of homes sold above list. Realtor.com showed a ratio of 95% for September.

How many North Naples households rent?

The Census counts 4,116 of 12,356 occupied homes in the postal area, 33.3%, as renter-occupied.

Can I sell my North Naples home privately?

Yes. Maison Off-Market buys luxury homes and estates directly from their owners with no showings, flexible closing dates, no commission costs, no closing costs and no inspections or repairs. It does not say a private sale always beats a listing.

Compare your options before committing. Request a written private offer for your property, with no obligation, then weigh it against your listing plan.

Request a private offer

Sources

Sources dated individually. General information, not legal, tax or financial advice. The hero image is generated and illustrative.

All research